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The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.

The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.

Editorial posts from 2010 by an Ok Cupid founder in which and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the Ok Cupid blog at the time of the acquisition.

Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.

To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.

Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.

Rudder prefaces the experiment results by stating: "...

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