Dating site in uniform

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On 24 July 2012, Cupid plc announced that it had acquired the French dating site Assistance Genie Logiciel (AGL) for the sum of €3.7 million.The deal to buy the 1986-founded company includes French dating sites amour.com, and In 2014, Cupid plc suffered heavy losses and was forced to call in part of money owed by Grendall.The company preferred to take a reduced £12,5 million instead of around £20 million to get it a year earlier.Upon admission, the company had an approximate market capitalisation of £45 million.The fresh capital brought about by the listing enabled the company to perform some strategic acquisitions in markets where it had detected potential, like France, Germany, the US, and Brazil.

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In Summer 2013, the company sold part of its 'casual dating business' to Grendall Investment Limited, controlled by co-founder and shareholder of Cupid plc Max Polyakov.Cupid plc disposed of its casual dating sites in July 2013.It sold the remaining mainstream dating sites to NSI Holdings Ltd.Users told the BBC that they had received many messages from potential dates as free users of the site but that, when they paid for membership to be able to reply, the volume of messages dramatically decreased.Investigation by Ukrainian newspaper Kyivpost in March 2013 proved usage of fake profiles by the company and confirmed that the company's 'social media managers', whose job was to tempt users, were actually located in Ukraine.

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